Fort Wayne mortgage company sponsors Indy 500 winner


NATIONAL ATTENTION AFTER SPONSORING THE WINNING CAR OF THE INDIANAPOLIS 500 RUOFF HOME MORTGAGE JUMPED IN LESS THAN A WEEK BEFORE THE RACE TO BE THE PRIMARY SPONSOR

NEWSCHANNEL 15'S JOINS US NOW WITH HOW IT ALL CAME ABOUT C-E-O MARK MUSIC SAYS THEY'VE BEEN INVOLVED WITH SPORTS MARKETING INITIATIVES FOR THE LAST FEW YEARS BUT NEVER ANYTHING OF THIS MAGNITUDE TURNS OUT, IT WAS ONE OF THE BEST DECISIONS HE EVER MADE THE FEELING CAN ONLY BE DESCRIBED AS SURREAL

MARK MUSIC, PRESIDENT/CEO RUOFF HOME MORTGAGE, "I WAS IN WINNERS CIRCLE AND EVERYBODY'S SCREAMING AND HUGGING EACHOTHER AND I LOOKED AT MICHAEL ANDRETTI AND SAID 'HOW IN THE WORLD DO I EVER TOP THIS?'" MARK MUSIC, PRESIDENT AND CEO OF RUOFF HOME MORTGAGE, SAYS HE HOPED FOR A COMPETITIVE CAR IN THE INDY 500 ONE THAT -AT LEAST- MADE IT ON SCREEN A COUPLE OF TIMES, HE SAYS BUT SUNDAY 'S RACE BROUGHT MUCH MORE MARK MUSIC, PRESIDENT/CEO RUOFF HOME MORTGAGE, "HERE I'M SEEING TH RUOFF LOGO PASSING HELIO WITH SIX LAPS TO GO TO TAKE THE LEAD" BEHIND THE WHEEL WAS TAKUMA SATO WITH THE RUOFF BRAND ON HIS CHEST

MARK MUSIC, PRESIDENT/CEO RUOFF HOME MORTGAGE, "YOU DON'T EVER EXPECT WHEN YOU GO INTO THIS SORT OF THING TO GET THAT KIND OF ICING" SATO BECAME THE FIRST JAPANESE WINNER OF THE INDIANAPOLIS 500 DRIVING A CAR SPONSORED BY RUOFF HOME MORTGAGE- A DECISION MADE ONLY DAYS BEFORE HE WON'T SAY HOW MUCH IT COST TO BECOME A SPONSOR ONLY THAT IT'S PAYING OFF NOW MARK MUSIC, PRESIDENT/CEO RUOFF HOME MORTGAGE, "TO HAVE OURSELVES IN VICTORY CIRCLE IN THE CROWN JEWEL OF ALL MOTOR SPORTS RACING I STILL CAN'T BELIEVE THIS HAS HAPPENED

" MUSIC SAYS HE'S BEEN WORKING TO EXPAND THE COMPANY'S FOOTPRINT RUOFF HOME MORTGAGE IS BASED IN FORT WAYNE, BUT NOW HAS OFFICES IN OHIO AND MICHIGAN HE SAYS GETTING NATIONAL RECOGNITION COULD ONLY HELP THEIR EFFORTS- ALL WHILE PUTTING FORT WAYNE ON THE MAP MARK MUSIC, PRESIDENT/CEO RUOFF HOME MORTGAGE, "WE DON'T GET BENEFIT FROM MAYBE EXPOSURE IN CALIFORNIA, BUT THERE'S PROBABLY NOT ANOTHER RACE SPONSER THAT GETS THE SAME KIND OF BENEFIT THAT WE DO RIGHT IN OUR BACKYARD HERE IN INDIANA" MUSIC SAYS HE PLANS TO SPONSOR ANOTHER RACE CAR NEXT YEAR

IN STUDIO, ANGELICA ROBINSON, NEWSCHANNEL 15'

Source: Youtube


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